Performance marketing leader with 15+ years at Shutterfly, The RealReal, and Stitch Fix. Spent the last year learning AI and code. Scroll down to see what I built.
See what I've shippedThe Backstory
I've spent my career in performance marketing: leading teams, building campaigns, optimizing funnels, understanding what makes customers act. At Shutterfly, The RealReal, and Stitch Fix, I worked across the full stack: strategy, creative, analytics, and everything in between.
During a career break, I traveled and got curious about AI. I started by learning how to prompt, which evolved into building things with AI. Now when I have an idea for a test or a tool, I can prototype it myself.
Still a marketer. Just with more tools in the belt.
Things I've Built
Multiplayer trivia game
"Wanted to build something for everyone to do over Thanksgiving. Built it in a weekend."
ML model predicting NFL games
"Can machine learning beat Vegas? Spent 6 months finding out."
Real-time stock analysis tool
"Wanted better trading signals. Built my own analyzer."
Options pricing tool
"Built a calculator to evaluate option premiums before placing trades."
Marketing mix modeling consultancy
"Working as advisor to founder. Built the website for this MMM consulting firm."
Whether it's marketing strategy, a project collaboration, or just swapping notes on building things.